— THE BOOK —
The business doctrine we inherited — and what it’s costing us.
A new book by Rick Ferrone — COO, Chief Strategy Officer, Executive Consultant, Founder.
Available now in hardcover, paperback, and Kindle.
All Amazon reviews
— WHY THIS BOOK EXISTS —
For decades, companies have invested trillions in technology, consultants, and new frameworks to make things run better, smarter, faster. It's not working.
You feel it.
Nearly half of organizational decisions fail. Much of our week is wasted on unproductive meetings and emails. We don't know the ROI of our own internal functions.
We paid for progress. The internet changed everything. So did ERPs, CRMs, cloud, and video conferencing. The work changed, the bottom line didn't.
Everyone feels it.
Globally, productivity growth has barely budged in 40 years — stuck at 2% a year. Economists call this the Productivity Paradox. It's a massive cost we all pay, destroying profits.
No company is exempt from this problem. Some operate better than others, some much better, but no one is getting near the gains we'd expect.
The problem is the shared set of beliefs, assumptions, and practices most companies follow without question. The Business Canon.
Technology doesn't fix the flaws in the canon. It learns them, embeds them, teaches and scales them. AI is learning the canon now.
Broken Canon is a diagnosis of that inherited doctrine — the hidden assumptions making companies harder to run, harder to improve, and more costly than they need to be.
It’s not the tech. It’s not your team. It’s not you.
— WHAT’S INSIDE —
The book examines the canon — one inherited practice at a time.
Why your financial reports are not designed to manage your business.
01
Why your functions are managed as costs, not investments.
02
Why your mission doesn’t guide the work — and conflicts with it.
03
Why the machine never runs as smoothly as it should.
04
Why you’re focusing on the lever that provides the lower return.
05
Why your most valuable asset is not being valued.
06
Why your organization can’t truly function as a team.
07
And more. This book exposes the flaws in more than 20 common practices and their high cost.
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None of these practices are unusual.
That’s the problem.
— WHO IT’S FOR —
Written for CEOs and their leadership teams — the people ultimately responsible for the company’s performance.
You don’t need to be told how to run your business or do your job. You just need to see the flaws built into the canon we all inherited and were never invited to question.
This book is the conversation we would have if we sat down and looked at what’s holding you back.
— WHAT AMAZON READERS ARE SAYING —
“An urgent call to anyone managing a business.”
“Once you read this book, you can't unsee the facts.”
“Read this book if you want to know how to solve your company's root problems, not just layer another process or technology.”
— BEGIN THE DIAGNOSIS —